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newBWS.

A business co-op for the culture

The network that pays you back.

newBWS works like a business cooperative for the culture. You join for the customers, the savings, and the revenue. Building it as a co-op is what makes that self-interest compound for the whole community.

Claim your listingSee how it works

How the loop works

See the movement

  1. Get found

    A claimed, verified listing puts you in front of real demand. The directory and the movement pages route people who are actively looking to spend with Black-owned businesses straight to yours.

  2. Get customers

    Buy-Black traffic lands on members first. The movement sends shoppers who choose you on purpose, and every dollar they spend stays in the network instead of leaving the community.

  3. Buy from members

    Source what your business needs from other members. Better prices, reliable supply, and the money you spend circulates back to the same businesses that send customers to you.

  4. Get counted

    Verification, Sifa reputation, and cosigns build your standing in the network. The more you show up for other members, the more the network shows up for you. That is the loop, and it compounds.

Each turn of the loop feeds the next. The more members in the network, the more demand and supply route back to you.

If you want to go fast, go alone. If you want to go far, go together.

That is the whole idea. It lives in a tradition older than any of us: Ubuntu, I am because we are, and Ujamaa, the practice of a community building and keeping wealth together. One is the philosophy. The other is the economics. newBWS is both, built as a business co-op: every member who gets found, gets customers, and buys from members makes the network worth more for the next one.

What you get

MembershipA claimed, verified listingOwn your presence in the national directory. Verification is free, and a Verified badge tells shoppers your business is confirmed Black-owned.
MembershipMovement-page placementShow up on the buy-Black movement pages where high-intent shoppers are actively looking for a business like yours.
MembershipA direct inquiry channelShoppers and other members reach you through the platform. Leads come to you, with no middleman skimming the introduction.
MembershipMember-to-member sourcingBuy from and supply to other members. Keep more margin, and keep the dollar circulating inside the network instead of leaking out to it.

newBWS is a Delaware public benefit corporation. We call this a co-op because of how it works, not as a statement of legal form.

The tradition

This is Ujamaa, cooperative economics, built for how business actually works: self-interest that compounds into shared wealth.

Ready to get found?

Claim your listing and get verified for free. Get in front of the movement and connected to other members.

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Frequently asked
What does newBWS actually do for my business?

It routes customers to you. A claimed, verified listing puts you in the national directory and on the movement pages, gives you a direct inquiry channel, and connects you to other members to buy from and sell to. Browsing and verification are free.

Why is it a cooperative and not just a directory?

Because the value flows both ways. Members send each other customers, source from each other, and vouch for each other. Every dollar that stays in the network makes the next member stronger, which makes the network worth more to you.

What does it cost to join?

Listing your business and getting verified is free. You put in the work of showing up for the network, and the network routes demand and savings back to you.

How do I start?

Claim your listing. Search for your business, take it over in a few minutes, and get verified. From there you are in front of the movement and connected to other members.